48
all white shoes
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great$55.29avg listing price — sweet spot $15–$100
Price range
Good$16.26–$144.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Market size
Okay$260K$260K/yr · 2.1M searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad6,534.13avg incumbent reviews — the moat a new listing must climb
Returns
Bad10.0%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale