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alien mask
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great172.49avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Price range
Great$6.90–$58.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.4%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Okay$103K$103K/yr · 386K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale