35
alf
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.67avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good698.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Price range
Okay$8.59–$238.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 231K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Low Review Barrier