39
alas
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$7.96–$34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good674.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$111K$111K/yr · 609K searches
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale