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alan hangover costume
Skip itSoft demand (-7.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.71avg listing price — sweet spot $15–$100
Review moat
Great305.97avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.71–$68.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 207K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate