33
ajr
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Review moat
Great386.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.11–$20.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 123K searches