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afc richmond hat
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.05avg listing price — sweet spot $15–$100
Review moat
Good506.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.87–$33.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad$8K$8K/yr · 11K searches