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adidas shorts
Worth a lookShows a sweet-spot price point ($22.02 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.02avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Growth
Great+75.9%90-day search growth — must beat 0% to launch
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$6.77–$53.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$244K$244K/yr · 1.8M searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad9,528.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand