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adidas beanie
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.16avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$9.01–$38.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$240K$240K/yr · 562K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,521.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-35.2%90-day search growth — must beat 0% to launch