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adidas barricade
Skip itHigh returns (12.6%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$91.25avg listing price — sweet spot $15–$100
Review moat
Good561.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$24.58–$169.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$21K$21K/yr · 213K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad12.6%return rate — above 5% kills the launch gate