50
acqua di gio cologne for men
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$49.18avg listing price — sweet spot $15–$100
Review moat
Good720.21avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.20–$141.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Good$306K$306K/yr · 2.7M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale