36
abby cadabby costume
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.24avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$6.03–$74.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good616.51avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad5.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 143K searches
Signals High Returns