56
90s sunglasses
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$6.67–$42.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.5%90-day search growth — must beat 0% to launch
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,811.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$159K$159K/yr · 486K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Signals High Returns