50
90s hat
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($63K/yr) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Great$6.57–$43.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Review moat
Good1,042.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 174K searches