54
80s wig
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but high returns (8.8%) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$17.66avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good616.94avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.43–$35.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$185K$185K/yr · 387K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Returns
Bad8.8%return rate — above 5% kills the launch gate