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80s jacket
Skip itHigh returns (13.3%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$32.70avg listing price — sweet spot $15–$100
Price range
Great$5.41–$88.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good817.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 334K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad13.3%return rate — above 5% kills the launch gate
Signals High Returns