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7th birthday shirt
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great304.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Price range
Good$6.95–$30.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 108K searches
Signals No Dominant Brand