44
7th birthday shirt girl
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great315.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.28avg listing price — sweet spot $15–$100
Price range
Good$7.05–$29.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 145K searches
Signals No Dominant Brand