44
7th birthday shirt boy
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Review moat
Great358.31avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Price range
Okay$7.58–$19.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 125K searches
Signals No Dominant Brand