50
70s sunglasses for women
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a small market ($46K/yr) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Price range
Good$5.77–$133.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,773.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$46K$46K/yr · 145K searches
Signals High Returns