52
70s glasses
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (7.1%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Good$13.49avg listing price — sweet spot $15–$100
Price range
Good$5.20–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,579.03avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Market size
Okay$118K$118K/yr · 392K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate