35
70s earrings
Skip itPrices mostly outside the sweet spot ($4.32–$14.02) — this niche doesn't clear our bar today.
Review moat
Great353.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.85avg listing price — sweet spot $15–$100
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$32K$32K/yr · 144K searches
Price range
Bad$4.32–$14.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns