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6th birthday shirt girl
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great375.22avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Price range
Good$7.05–$29.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 156K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch