36
6th birthday shirt boy
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Review moat
Great475.58avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$7.58–$19.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 139K searches
Signals High Returns