45
67 pajamas
Skip itSoft demand (-74.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great201.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.57avg listing price — sweet spot $15–$100
Price range
Great$11.59–$34.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 248K searches
Growth
Bad-74.0%90-day search growth — must beat 0% to launch