35
67 chain
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good506.29avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 129K searches
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.71–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100