38
5th birthday
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Review moat
Good509.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Price range
Good$12.41–$19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 140K searches