35
5t winter coat
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.30avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$9.94–$74.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,769.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 50K searches
Growth
Bad-73.7%90-day search growth — must beat 0% to launch
Signals High Returns