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5t underwear
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Price range
Good$9.54–$25.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$195K$195K/yr · 261K searches
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,452.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality