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5t pants
Skip itSoft demand (-44.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.61avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$9.40–$49.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,639.39avg incumbent reviews — the moat a new listing must climb
Market size
Okay$115K$115K/yr · 211K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-44.5%90-day search growth — must beat 0% to launch