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5t jacket
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$22.60avg listing price — sweet spot $15–$100
Price range
Great$7.42–$44.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Okay2,092.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 120K searches
Growth
Bad-47.2%90-day search growth — must beat 0% to launch