52
4t
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Price range
Good$8.15–$33.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,754.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay$160K$160K/yr · 1.2M searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand