53
4 ply toilet paper
Worth a lookShows low returns (0.1%), but a deep review moat (55,311 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$5.6M$5.6M/yr · 4.7M searches
Avg price
Great$17.47avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.88–$31.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Review moat
Bad55,311.48avg incumbent reviews — the moat a new listing must climb