39
3rd birthday
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Review moat
Good509.35avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.95–$33.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 289K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale