40
3rd birthday shirt boy
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Review moat
Great471.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay$8.02–$19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 251K searches