40
30l backpack
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$64.17avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Good$425K$425K/yr · 1.3M searches
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Price range
Okay$18.85–$240.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,692.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand