47
2undr mens underwear
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$43.46avg listing price — sweet spot $15–$100
Price range
Great$13.55–$90.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great23%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,206.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$46K$46K/yr · 141K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale