40
2t pants girls
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.13avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$8.28–$35.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,021.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad$46K$46K/yr · 80K searches
Growth
Bad-47.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand