45
2nd birthday shirt boy
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Review moat
Great413.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Price range
Good$9.92–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 294K searches