28
2.5 tog sleep sack with sleeves
Skip itHigh returns (12.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$45.97avg listing price — sweet spot $15–$100
Price range
Incredible$22.34–$65.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great182.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$25K$25K/yr · 62K searches
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Returns
Bad12.6%return rate — above 5% kills the launch gate
Signals High Returns