30
1993
Skip itA small market ($779/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good814.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.25avg listing price — sweet spot $15–$100
Price range
Good$6.85–$24.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$779$779/yr · 22K searches
Signals Low Review Barrier