47
1920s shawl
Skip itHigh returns (10.4%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$20.55avg listing price — sweet spot $15–$100
Price range
Great$9.09–$71.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good714.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 237K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.4%return rate — above 5% kills the launch gate