42
18 month pants
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Price range
Great$9.59–$59.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.13avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,201.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 109K searches
Growth
Bad-36.4%90-day search growth — must beat 0% to launch