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18 month pajamas
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Price range
Great$9.52–$44.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$127K$127K/yr · 305K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,164.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.0%90-day search growth — must beat 0% to launch