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50

18 month girl shorts

Worth a look

Shows a sweet-spot price point ($18.45 avg), but a small market ($17K/yr) keeps it on the watch list.

Market size 4Growth 55Conversion 32Competition 83Returns 80Price range 67Avg price 84Brand share 51Review moat 54Quality gap 18

Avg price

Great$18.45

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Good$6.73–$31.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,342.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$17K

$17K/yr · 36K searches

Search terms