50
18 month girl pajamas
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but soft demand (-13.4% this quarter) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great$20.99avg listing price — sweet spot $15–$100
Price range
Great$9.52–$43.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$285K$285K/yr · 893K searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,775.56avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.4%90-day search growth — must beat 0% to launch