46
18 month fleece footed pajamas
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great$21.53avg listing price — sweet spot $15–$100
Price range
Great$9.32–$43.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Review moat
Bad12,215.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 142K searches