48
18 month christmas dress
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Good$8.71–$31.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,065.91avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 109K searches