40
18 inch laptop case
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$70.37avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,254.81avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 123K searches
Price range
Okay$12.86–$321.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale