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18-24 month boy clothes
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Good$6.94–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$112K$112K/yr · 466K searches
Review moat
Bad6,676.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand